Privacy policy

Effective 30 October 2026. Replaces the version of 1 February 2025.

NextGuide (“we”, “us”) takes the protection of your personal data seriously. This policy explains which personal data we process, why, and what rights you have. It applies to this website and to communication with us, and is based on the Swiss Federal Act on Data Protection (FADP) and, where applicable, the EU General Data Protection Regulation (GDPR).

1. Who is responsible

NextGuide is not yet incorporated. The controller is Alexander Bayer.

2. Visiting this website

This website does not use cookies, analytics, tracking pixels, advertising tools or embedded third-party content. Fonts, images and videos are served directly from this website.

When you open a page, our hosting provider automatically processes technical data needed to deliver the website and protect it against attacks: IP address, date and time of access, requested page, referring page, and browser and device information. We do not combine this data with other data or use it to identify you.

3. Contacting us by e-mail

If you write to us, we process your e-mail address, your name if provided, and the content of your message, only to answer your request and to follow up on it.

4. Data collected through our previous website

Until 2026, our previous website offered a contact form, a newsletter sign-up and a voluntary user survey. These are no longer available, but we still hold some data submitted through them:

• Contact form: e-mail address, phone number and message.
• Newsletter: e-mail address.
• User survey: name, e-mail address, country, age, daily challenges, desired features and frequency of injuries.

Survey answers about visual impairment and injuries can be health-related and are therefore sensitive personal data. We used them only with your consent, to understand the needs of blind and visually impaired people, improve the safety design of the cane and, where you agreed, contact you about follow-up studies.

5. Legal basis

Under the GDPR, where applicable, we rely on:

• Consent (Art. 6(1)(a) GDPR, and Art. 9(2)(a) GDPR for health-related survey data). You can withdraw consent at any time with effect for the future.
• Legitimate interests (Art. 6(1)(f) GDPR): operating a secure website, answering inquiries and developing our product.
• Legal obligations (Art. 6(1)(c) GDPR), where the law requires us to keep or disclose data.

6. Who receives data

We do not sell or rent personal data. We use the following service providers, which process data on our behalf:

• Cloudflare, Inc. hosts and delivers this website.
• Our e-mail provider handles messages sent to info@next-guide.com.
• Squarespace and Google (Google Forms) hosted our previous website and the user survey.

We may also disclose data where the law requires it.

7. Transfers abroad

Some of these providers process data outside Switzerland and the EEA, in particular in the United States. In those cases we rely on the Swiss-U.S. and EU-U.S. Data Privacy Framework where the provider is certified, or on the European Commission’s Standard Contractual Clauses as recognised by the Swiss Federal Data Protection and Information Commissioner.

8. How long we keep data

• Website access data: only as long as our hosting provider needs it for delivery and security.
• E-mail correspondence: as long as needed to handle your request, and no longer than five years after our last contact, unless the law requires longer.
• Data from the previous website: no longer than five years after it was submitted, or earlier if you ask us to delete it.

9. Your rights

Subject to the applicable law, you can:

• ask what personal data we hold about you and receive a copy;
• have incorrect data corrected;
• have your data deleted or its processing restricted;
• object to processing based on legitimate interests;
• receive data you provided in a portable format;
• withdraw your consent at any time.

To exercise these rights, write to info@next-guide.com. You can also lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC) or, if you live in the EU or EEA, with your local data protection authority.

10. Security

We protect personal data with appropriate technical and organisational measures, including encrypted connections (HTTPS), restricted access and secure storage.

11. Automated decisions

We do not make automated decisions or create profiles that have legal or similarly significant effects on you.

12. Children

This website is not directed at children under 18, and we do not knowingly collect their personal data.

13. External links

This website links to other websites, such as LinkedIn, X (Twitter) and press articles. When you follow a link, the privacy policy of that website applies.

14. Changes

We may update this policy. The current version is always published on this page, with its effective date.